Diesel takes a trip to Miami for its retro SS17 collection

Diesel takes a trip to Miami for its retro SS17 collection

While the days of Miami Vice and Scarface are long gone, the lasting impression of Miami’s glowing neon lights and palm tree-lined beaches that were featured so prominently in ’80s pop culture continues to inspire today’s creative minds. Despite the Italian fashion community’s general aversion to American culture and aesthetics, Italian label Diesel demonstrates that it’s not immune to the retro allure of Florida’s paradisiacal seaport city in its Spring/Summer 2017 collection.



Characterised by pink flamingos – an enduring symbol of the Sunshine State –neon script that throws back to films like Flashdance, geometric graphic prints, and a bold cocktail of pastel colours that bring on memories of pagers and tape decks, the sun-soaked collection combines Memphis styling with a playful aesthetic that layers just enough cheese. With attention-grabbing embellishments that include a 3D-knitted flamingo pullover, and a range of tops and jackets adorned with hearts and polka dots, the collection also plays on pool party vibes with collaborative swimwear items designed by graphic designer Yoko Honda.



In a milestone step for the Italian brand, the collection also marks the first time that pink shirts, jackets and pants feature in the men’s collection – a surprising development, given fashion-forward Italian men’s free-and-easy approach to incorporating the feminine colour into their wardrobe. Paired with a selection of bleached baby blue denim items and zip-round sneakers, Diesel’s SS17 collection presents a complete package to tastefully take the retro look to the extreme.



Speaking on his love for the Floridian city, Artistic Director Nicola Formichetti confesses, “I’m inspired by the uplifting, ’80s pop colours every time I visit. I wish the entire world was like Miami during summer”.


Available at Diesel, #02-47A Paragon.


Text Trent Davis

Images Diesel