High-Street Steps Into the Beauty Scene with H&M Beauty AW16 Collections

High-Street Steps Into the Beauty Scene with H&M Beauty AW16 Collections

You’d think H&M could rest on its laurels a little. With an empire of men and women’s apparel and an ever-growing list of headline-grabbing designer collaborations, the high-street brand now turns to conquering the cosmetics landscape in Singapore with its H&M Beauty line. In a similar approach to its fashion varieties, the retailer’s makeup, hair and bodycare collections incorporate both seasonal products and those created specifically to help you capture the latest trends.



For autumn’s key make-up trend, it’s all about radiance, glimmer, sparkle and shine. In its selection of make-up for eyes, face and lips, Precious Glow AW16 offers a wide range of colours and textures that bring gleam and shimmer to any look. The ‘Fluid Foil’ eye colors give you an option of whether you want a bold or subtle look for the day, and for sassy lips, treat them to a wide array of colours from ‘Sugar and Spice’ (a punkish metallic dark pink) to ‘You’re Golden’ (a pure yellow gold), with plenty of others to experiment with to achieve the looks of the fall season.



Painting pretty things on your fingers is always time well spent, while bringing a bit of pizzazz to your get-up. Add some witchy vibes to your nails with the Beauty Nails AW16 collection that carries 50 new shades to the already extensive palette. The new assortment includes a range of cooler tones, from peacock and royal blues to sage greens and bottle greens, while those who prefer warm hues needn’t fret with the collection’s cinnamon, bronze and chocolate shades.



H&M Beauty has also added skincare, haircare and bodycare to its organic Conscious Beauty range. It includes everything from lip balm and hand cream to body washes and shampoos, while innovative products such as pre-shampoo hair oil and aluminium-free roll-on deodorant give you peace of mind when it comes to your hair and skin regimes. All products from the range are packaged with recyclable materials, leaving your worries of cluttering up the earth behind each time you stock up on the essentials.



With an extensive range of nail polish shades, lip colours and eyeshadows for both the style- and environmentally-conscious, H&M Beauty’s autumn rollout has got you covered from Fashion Week to Halloween.



Available at H&M Orchard.


Text Izza Sofia

Images H&M