Spreading like vines throughout our island’s heartland malls, Korea’s fast-growing natural beauty line, innisfree, has set its roots in two new locales in the east and west. With a new store at JEM and an additional one opening at Tampines Mall in May, there are now more locations and fewer excuses for not looking after your skin with the K-beauty brand’s garden of eco-friendly products.
With naturalism at the core of innisfree’s identity, the go-green attitude is in everything the brand does – from its natural and health-conscious skin formulas right down to the packaging. Consistent with promoting wellbeing, its newest JEM store echoes the au naturel lifestyle through its clean decor and brightly-lit interior, and also features its signature vertical garden and chic wooden panels – immersing shoppers while boasting bestsellers such as the Green Tea Seed Serum and the Jeju Volcanic Pore Clay Mask.
To celebrate the grand opening of its inaugural heartland store, the first 1,000 customers to spend $100 or more in-store will receive a gift pack bursting with goodies, including a Tangerine Blossom Perfumed Shower Travel Kit, a Soybean Energy Essence Trial Kit, an It’s Real Squeeze Mask (Aloe or Green Tea), a Multi Blanket, and more.
LINE users can also get in on the green goodness by flashing a message on their phones to receive an It’s Real Squeeze Mask (Aloe or Green Tea) with purchases over $10 (applicable to the first 200 customers).
innisfree is now located at #02-36 JEM, and will open at #01-35 Tampines Mall in May. For more information, visit facebook.com/innisfreesingapore.