KYE ♥ shu uemura

KYE ♥ shu uemura

While Japan-Korea relations have improved in the political sphere, the two countries have been locked into an unbridled romance in the fashion and beauty worlds, as is evidenced by shu uemura’s latest collaboration with Korea’s rising fashion star, Kathleen Kye. Through her mononymous streetwear label, KYE, the Seoul-raised designer has seen her high-end street fashion dominate the aesthetics of K-Pop’s hottest outfits, and most recently winning the hearts of the Japanese makeup maven.

 

 

Incorporating the designer’s ethos of channelling youth energy and dynamism into her wares, the 2016 spring artist collaboration sees playful graphics adorning shu uemura’s coveted beauty selections. With each graphic reflecting facets of the bustling soul of the South Korean capital – a digital clock marking the beginning of the workaholic’s day, a gummy tiger reinterpreting the national animal, and a cup of coffee representing the country’s record-breaking caffeine culture, to name a few – KYE’s doodles are at once both whimsical and thoughtful, and the perfect accompaniment to shu uemura’s vivid makeup essentials.

 

 

Like the collection’s specially decorated packaging, the collaborative collection takes inspiration from the buzzing streets of Seoul. The cappuccino and dark rose brow:palette ($53) and warm browns and deep hues of the brow:sword ($53) and eyebrow manicure ($42) call upon the coffee-fanatical culture of the city’s working women, while the collection’s drawing pencils ($33) and sheer colour balms ($33) offer bold detailing and bursts of colour to channel the nocturnal vitality and neon lights of Seoul’s burgeoning nightlife.

 

 

In addition to the blanc:chroma brightening UV cushion foundation ($20) and fresh cushion blush ($48) for radiant skin and vibrant cheeks, the collection also features a range of cleansing oils and haircare treatments to get your 360-degree K-pop makeover. In selected stores for a limited time and in short supply, you’ll want to get your move on like you would for Big Bang concert tickets – they won’t stay on the shelves for long.

 

The KYE for shu uemura collection is available exclusively at Sephora ION from April 14 to May 31, and at shu uemura boutiques from May 1 to 31.

 

Text Trent Davis

Images shu uemura

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