Epitomising its minimalist aesthetic through sharp lines and bold tones, Singapore’s first freestanding NARS Cosmetics boutique has an interior that's glossy and clean enough to be a glamour gem itself. Yet, rather than stealing the show, the NARS 391 Orchard Boutique accentuates the company’s products, as its colour scheme of red, black and white takes a backseat to the vibrant variety of blush shades and lip tints.
The 77sqm retail space is open, sleek and straightforward, with an emphasis on white, adopting the minimalist aesthetic of its signature packaging. Conceived by Founder and Creative Director François Nars, together with acclaimed art director and head of design and advertising agency Baron & Baron, Fabien Baron, the space also serves to proudly showcase the works of its head honcho. Featuring floor-to-ceiling visuals showcasing campaign photography by Nars himself, TV screens rotating short films, and a marble bookcase housing books authored by Nars that include François Nars The Book, Faery Lands and Makeup Your Mind Express Yourself, the boutique wraps up the heart of NARS in a neat little package – albeit a little self-indulgently.
Fabien Baron (left) and François Nars (right)
Evidently, NARS strives to keep things uncomplicated and friendly: the boutique includes a Lip Bar with lip products assorted by shade, and a Cheek Studio which will delight connoisseurs with beloved mien enhancers that include Blush, Multiple, Illuminator and Bronzer. Exclusive NARS 413 BLKR products are also available at the standalone store; give them a try at one of the two makeup stations on your way in, before they end up in your makeup haul on the way out.
The NARS 391 Orchard Boutique is located at 391 Orchard Road, #B1-53, Takashimaya S.C., Ngee Ann City.
Text Odette Yiu & Trent Davis