URBAN DECAY LAUNCHES TWO STANDALONE STORES

URBAN DECAY LAUNCHES TWO STANDALONE STORES

Imagine the excitement of moving out from a community of close-knit neighbors and getting your own pad all to yourself one day. That's exactly how be Urban Decay is feeling. The celebrated beauty brand breaks away from being just 'one of the shelves' in Sephora megastores to having its own brick-and-mortar establishment in Vivocity.

 

 

Fans can look forward to a 49-square-meter space filled with all things Urban Decay, with makeup and lifestyle boutique products you won’t find anywhere else. The purveyor of beauty with an edge, Urban Decay’s extensive range of velvety eyeshadows – including the holy grail of palettes, the Naked palettes – and award-winning eyeliners will be available, along with a ton of other goodies exclusive to the standalone store.

 

 

With no holds barred when it comes to the interior design, over-the-top fixtures will be a frequent sight when you roam the store and it doesn’t end there; the store even has a gigantic digital video wall and a whopping six makeup stations. And, shortly after setting up shop at Vivocity, the brand also unveiled a second store at Bugis Junction to make the search for that 'edge' even easier on us. It seems the dentists were right – decay does spread quickly.

 

Open now at #01-13 VivoCity and #01-16 Bugis Junction.

 

Text Hannah Tang

Images Various Sources

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