Look up, because CHANEL Airlines is flying in to Singapore. In a landmark collaboration, the famed Parisian fashion house partners with Singapore’s very own Pedder on Scotts to transform its expansive storefront into a pop-up installation showcasing CHANEL’s airport-inspired Spring/Summer 2016 collection.
Ascending the escalator to the multi-brand space, you’ll see the floor decked out like a airport terminal – window displays and façades blanketed with the iconic double C’s cast in airline graphics, conveyor belts laded with the new luggage and leather goods collection, and booths manned by mannequin stewards and stewardesses.
This is the first time CHANEL has brought its collection outside of its boutiques here in Singapore, and this exciting showcase brings delightful animation to Karl Lagerfeld’s exquisite vision and inventive design aesthetic for this iteration of CHANEL’s latest line-up. Don't wait for the last call for boarding – GO TO GATE!
CHANEL x Pedder on Scotts runs from March 24 to April 3, at Pedder on Scotts, Level 2 Scotts Square.
Text Jun Sheng Ng
Images Pedder On Scotts