Having recently worked closely with creators who inspire unconventional thought and independent attitudes for the #RatedOneStar campaign, Converse now looks to a link in the creative chain that we often don’t see in the limelight: the retailer. The impassioned individuals responsible for getting sneakers to sneakerheads, and keeping track of the trends to make sure nobody goes without killer kicks, sportswear and sneaker retailers don’t always get a chance to lap up the love in between trying to match supply with heavy demand. Swedish sneaker boutique Sneakersnstuff is one such retailer that makes the magic happen, and they’ve put their own spin on the iconic One Star for a limited edition capsule collection.
Formed in 1999 by Erik Fagerlind and Peter Jansson, Sneakersnstuff was born out of both necessity and passion. Seeing no alternative to corporate retail chains in their home of Stockholm, Sweden, the pair funneled their obsession for sneaker collection to fill a gap in the market, and providing sportswear enthusiasts an independent, personal alternative from the ground up.
Subsequently expanding their influence with storefronts in Paris, London and Berlin, Fagerlind and Jansson’s contributions to street culture in Scandinavia and broader Europe haven’t gone unnoticed, earning a slew of awards and accolades for the curatorial approach. Naturally, the pair’s expertise saw them going from selling sneakers to designing them.
Having collaborated with countless sportswear giants that include Nike, Puma, adidas Originals, Reebok, ASICS and Vans, among others, the pair have been dubbed by footwear bible Sneaker Freaker as ‘Kings of Collabs’, “hands down.”
In reinterpreting the One Star – which has seen numerous incarnations for Spring 2018, including the Tyler, the Creator collaborative capsule GOLF le FLEUR* – SNS looks to the timeless camo treatment, referencing the ERDL print developed by the US Army Engineer Research and Development Laboratory in the ’60s. Featuring a patchwork suede and leather construction, the sneaker’s distinctive rework features a military laundry tag, debossed SNS logo on the heel, goat leather lining and the iconic star presented in Nappa leather, as well as vintage cotton laces, co-branded sock liners.
“Camo has always played an important role in fashion and streetwear,” says Fagerlind. “We wanted to elevate the print by stitching leather together in a slow, unnatural process. We do not believe in taking shortcuts. This is not fast fashion. The collection is thorough, genuine and displays a high level of craftsmanship.”
Available in two colourways – the classic camo “canteen” and “deep lavender” palettes – the capsule collection also includes a number of co-branded apparel items that feature prototype-like printed details, reminiscent of the stylings of Virgil Abloh and Off-White.
Available at Sneakersnstuff and sneakersnstuff.com. The “canteen” colourway will be available in Singapore exclusively at Dover Street Market Singapore for SGD 169.90.