Unless President Putin has declared an extension of April Fool’s Day, Gosha Rubchinskiy, as a fashion label, is no more – at least, on a conventional, seasonal basis. In an Instagram post that is equal parts sudden, straightforward and cryptic, the renowned Russian fashion designer and streetwear trailblazer announced that “We will stop Gosha Rubchinskiy brand as you’ve known it. We will have no more seasonal collections.”
The plain text picture uploaded to the label’s official account doesn’t give us much to go on, other than the reassurance that, “Instead, something new is coming.” The only other hint is the tag #paccbet in the image’s caption, referring to Rubchinskiy’s skate-oriented streetwear label, through which he recently collaborated with Carhartt WIP. Having recently designed a collection for Burberry, and with no clear indicators that Rubchinskiy was looking to pivot its focus away from seasonal collections, the announcement has come as a saddening surprise to fans of the label.
Speaking with HYPEBEAST yesterday, Rubchinskiy confided that, “For my own Gosha line, I’m a bit tired of doing season to season collections. I want to change the strategy and do more project-based things.” He also stated that Paccbet was “the main result of our growth,” as well as sharing a desire to do more collaborations and collections through the skate-inspired brand. Additionally, he quelled rumours of a Gosha Rubchinskiy store opening in Seoul, but confirmed that he will be opening a skate shop named ‘Oktyabr’ in Moscow.
Whether this means that Rubchinskiy will continue to release garments under his namesake label but on a schedule inconsistent with the fashion industry’s seasonal timeline, or that the designer will channel his efforts into Paccbet exclusively, remains to be seen. Either way, it marks the end of an era in fashion, and an exciting way forward for the influential designer.
We’ll keep you posted on updates as they come.