With Laneway only just over a week away, we’re sure you’ve got your hands full revising your artistes’ favourite lyrics so you don’t get caught in an embarrassing word-fumble. But with a hearty line-up of fashion-forward musicians (as well as trendsetting audience), it certainly couldn’t hurt to get an outfit sorted for the full day of festivities. In conjunction with the music festival’s fifth incarnation, H&M once again offers up a range of items for festivalgoers wanting to make a statement.
Curating a collection of stylish festival attire, the Laneway-inspired selections feature cropped tops, button-down shirts, printed tees, denim shorts, bralets and boots, alongside a multitude of essential accessories from sunglasses and snapbacks to beaded bracelets. Sporting chic floral and patterned designs, the collection can only better your chances at catching the eye of an on-stage act.
In the week leading up to Laneway, ticketholders can drop in to H&M to trade in their tickets for an exclusive festival wristband. Wristband-holders will also enjoy 15 percent off purchases when buying three or more items.
Also in conjunction with Laneway is the launch of the H&M Loves Music collection, fronted by British pop sensation Florrie. Sporting a similarly-boho festival aesthetic, the range is aimed at the uncompromising trendy festivalgoer. To celebrate the collection’s launch, the young pop-rocker premiered a colourfully quirky new music video for her single “Too Young To Remember”; showing off the musician’s chic stylings and demonstrating her seamless fit as the brand’s latest ambassador.
The Laneway Wristband promotion is available at H&M Orchard from now to Friday, January 23, 10am to 10pm daily.