PUMA has been at the forefront of innovative collaborations and partnerships this year, but it’s also been a champion of local artistry. For its latest collaborative effort, it’s taking the made-in-Singapore label to another level, together with street artist Jahan Loh and premium sneaker retailer Limited Edt. Bringing together style icons of the past and the future, Loh reimagines the Clyde and BOG (Blaze of Glory) Limitless Hi evoKNIT silhouettes through his sci-fi pop art lens, with a subtle nod to nightclub mecca, Zouk.
Launched in conjunction with a retrospective of Loh’s works showcased at Habitual, the limited edition “Future Past” collection sees PUMA’s past and future come together in a wash of silver and grey. The Clyde Future Past sees the classic 1973 silhouette dipped in a chrome-like silver finish, featuring a blue collar, grey suede formstripe, and left and right tongues decorated with Limited Edition’s logo and Loh’s artwork respectively. Additionally, the shoe’s insole features artwork from Loh’s Zoukbot mural (pictured above) that many will recognise from the exit tunnels of Phuture at Zouk’s new Clarke Quay residence, itself an adaptation of Loh’s own astronaut mascot originally designed 15 years ago.
While the Clyde sees a shimmering, futuristic update to a timeless classic, the BOG Limitless doesn’t deviate too far from previous iterations (it’s already pretty futuristic, right?), with its evoKNIT upper sporting a grey, monochromatic colourway. Similarly, the hi-top sneaker hides the Zoukbot artwork in the insole. Both the Clyde and BOG Limitless are packaged in exclusive chrome boxes marked with Limited Edt and Loh’s logo, and contain a custom tee and pin to complete your wardrobe.
The Clyde Future Past and BOG Limitless Future Past retail for SGD 180 and SGD 290 respectively, available exclusively at Limited Edt stores and limitededt.com.