Kedsisn’t holding back in commemorating its centennial year, and for good reason. A century on since the iconic footwear brand let loose upon the world its signature canvas-topped rubber-soled shoe, aptly titled ‘Champion’, Keds has dedicated itself to the woman’s cause – providing accessible, fashionable footwear for the strong, capable, and empowered lady.
It is no small feat or achievement to be sure, which is why its centennial milestone, the new Keds Collective, a curated group of celebrated industry leaders who embody the brand’s commitment in testifying to the strength of women and their boundless creativity and self-expression, boasts a large and incredible cast of stunning personalities.
These notable tastemakers include Allison Williams, from HBO’s Girls, who joins the Collective as its creative director; multi-hyphenate pop and R&B chanteuse Ciara, who will be collaborating with the brand for an upcoming signature shoe design; and recent Grammy-nominated singer-songwriter and producer Tori Kelly, along with many other illustrious ladies from the fashion, music, and art sectors.
With the help and strength of the aforementioned star power, who walk in the footsteps (in Keds of course!) of other iconic women through history who have celebrated the brand – from Audrey Hepburn to Yoko Ono – Keds looks to feature fresh and upbeat takes on its classic designs, building on a rich and meaningful legacy for women around the world.
Keds Spring/Summer 2016 collection is available at Stadium Takashimaya Shopping Centre, Robinsons Orchard and JEM, BHG Bugis Junction, Tangs Orchard, and at selected Royal Sporting House stores, from $59 onwards.
Text Jun Sheng Ng