For some, memories of an ex are the last thing one might want to hold on to; for Paddy Ong, frontman of Singaporean indie rockers M1LDL1FE, such memories (or lack thereof) serve as opportunities for self-reflection, grappling with the difficulty of remembering moments that were once held closely to the heart.
Channelling the themes of the band’s slow-burning single, “How You Forget”, through the lens of director Jacky Lee a.k.a The Boy Who Cried Action – whose artistry has realised the visual counterparts of music by the likes of Sezairi, Tomgirl and iNCH – the music video follows frontman Paddy Ong as he goes about a seemingly unremarkable day. Underscored by traces of loneliness and longing, moments in which we witness Ong stoically singing the heart-rending number in a karaoke bar illuminate the loss of both painful and enjoyable memories of a former lover.
“The idea for the song came about when I found myself not being able to remember some my moments with an ex-lover. It was as if those moments never existed,” shares Ong. “I found it strange that for someone with whom at the time you felt so connected to, someone you allowed inside your walls, memories with them you would think be permanent, yet you cannot seem to remember most of it,
Similarly, video’s retro VHS treatment and circular frame serve more than mere stylistic purposes. “I wanted the camera to mimic that of someone eyes, observing all these little things that are going on… like you are people-watching,” explains Lee. “The whole circle (frame) inspiration came about when I started to think about how to metaphorically represent topics like how life shouldn’t be a boring cycle day after day, embracing the little things in life even if they are not perfect, having a second chance in life, and how a lot of people around me are so caught up in the rat race.”
Watch the video for “How You Forget” below.