FUJIFILM has linked arms with famed pop icon and 10-time GRAMMY award-winner, Taylor Swift, for its instax series of instant cameras. The instax series is known for offering its’ users the ability to develop instant colour prints on the spot. This year, Swift will be featured in the upcoming global promotional campaign for instax.
As instax celebrates its 20th anniversary, Fujifilm will showcase the excitement, distinctive photos and special feel of physical prints together with Taylor, who’s also a longtime instax user. Expect to see Swift in an online campaign and on television commercials as well.
But it doesn’t stop there. Fujifilm is also a worldwide sponsor of the TAYLOR SWIFT reputation STADIUM TOUR, which already garnered a steady record of audience for its first date in Glendale, Arizona. The concert stadiums will include, custom instax experience booths for fans to enjoy.
There will also be ongoing interactive digital brand promotion activities throughout the year. Taylor Swift recently announced that her tour will extend to Tokyo on November 20 and 21 and Fujifilm will be the presenting sponsor for the shows.