Since the David Hasselhoff’s hysterical yet equally sobering fall from grace – unraveled by a video depicting the Baywatch icon in a drunken stupor, while eating a burger from the floor and berating his young daughter – the world has suffered a shortage of his sensual timbres and luscious chest hair…Until now.
The man; the myth; the Hoff is back in a balls-to-the-wall music video for “True Survivor”, the theme song for the Kickstarter-funded film, Kung Fury. Centred on a Miami cop in the ‘80s travelling back in time to assassinate Adolf Hitler, AKA The Kung Führer, the eponymous hero is accidentally sent into the Viking Age after things go awry with his time-hacking skateboard.
As if picked out and dusted off from a VHS library in the age of big hair and neon threads, the film’s nostalgia-driven premise could have only be complemented by a hero of its respective era. And just like ‘80s music videos in support of motion pictures, the cinematic throwback places Hasselhoff at the centre of its narrative.
During a shootout with archetypal street thugs, which sends the entertainer flying through the air, the Hoff lands in a groin-breaking split amidst fire and explosion, serving a one-liner that’d make even Horatio Caine swoon. Beyond the opening sequence, Karate Kid-esque synths build up to Hasselhoff’s grand entrance from out of a white Lamborghini Countach (considering KITT has now long been retired), before thumping bass and reverb-soaked snares hark back to retro action flick numbers like “Push It To The Limit” and “Danger Zone”.
Spliced with sequences and characters from the film, including prehistoric predators, well-endowed Viking heroines, and kung fu Nazis, Hasselhoff – like a phoenix rising from the ashes (if the lyrics weren’t enough of a hint) – makes his claim as the “True Survivor”, with a power stance and gratuitous hand gestures to boot. Bathed in smoke and Miami-pink lighting, the actor/singer’s testosterone-driven verses are backed by a retro drum machine, distinctive ‘80s synths, and a (literally) electrifying keytar solo.
In addition to Hasselhoff laying down the theme song, the short film is also accompanied by a throwback soundtrack by Swedish ‘80s revivalists, Lost Years and Mitch Murder (who co-wrote "True Survivor"), to be released in conjunction with the film.
Kung Fury premieres online on May 28th. For more information, visit kungfury.com.
Text Trent Davis
Images Universal Music Group