The Weeknd has found a new companion in apparel after his very public breakup with H&M, after the Swedish giant’s jaw-dropping gaffe. The Canadian R&B leviathan announced via Instagram that his XO brand will be linking up with streetwear lightning rod BAPE:
Given his world-consuming pop cultural bona fides and BAPE’s vaunted street cred, this pair-up is a match made in hype heaven. We’ll bring you details on the drops once them come.
In the meantime, here’s The Weeknd’s latest music video, “Call Out My Name”, off his latest EP My Dear Melancholy.